Basingstoke and Deane Property Investment Guide

Property prices are predicted to rise 39-44% in the next 6 years

In January 1978, following the grant of borough status, the district became the Borough of Basingstoke and Deane. It is situated in northeast Hampshire, in south central England and lies across a valley at the source of the River Loddon. Located 30 miles north-east of Southampton, 48 miles south-west of London, and 19 miles north-east of Winchester.

Basingstoke is an important economic hub for the United Kingdom and houses many UK Headquarters, including; The Adidas Golf Company and Sony Professional Solutions (Europe), De La Rue, Sun Life Financial, The Automobile Association, ST-Ericsson, GAME, Motorola, Barracuda Networks and Eli Lilly to name a few. The estimated population of the borough is around 171,900 and a population density of 2.41 persons per hectare. Over 75% of the borough is agricultural land or land in non-wooded greenfield use. A further 15% of the borough is covered by woodland or forest.

Property prices in Basingstoke and Deane are currently just under 5% lower than the national average and around 11% higher than the county’s average, prices saw a rise of 7% in the last year. Statistics forecast a county-wide rise of 39-44% in the next six years.

The National Housing Federation’s (NHF) Home Truths report forecasts that prices will go up by 44% in Rushmoor by 2020, while rental prices will increase by 42% in the same period. The predictions were calculated by Oxford Economics, a specialist in global forecasting. That means Basingstoke and Deane property investment is ideal a commuter belt property.

Economy & Employment

Basingstoke’s major growth is in business administration and support services.

Basingstoke & Deane’s manufacturing, accommodation and food services and arts, along with entertainment and recreation are growing. Other businesses expanding in the area are publishing, IT and telecommunications.

With the current ongoing investment alongside the subsequent job creation from it, Basingstoke and Dean’s economy looks set to rise.

In the last 4 years, there has been a higher increase in SME companies employing 0-4 people than in any other size band. 90% of companies are “micro-businesses” employing fewer than 10 people, 8% are small businesses of 10-49 staff, 1.6% are medium sized employing 50-249 and 40 companies each employ over 250 staff.

If you think this would be an ideal investment then download the Basingstoke and Deane Property Investment Guide.


Basingstoke and Dean’s immediate future investment is £1bn by Network Rail.

Basingstoke is to be one of the investment hubs for the south and south-west by Network Rail, with a new £50 million signalling centre at Gresley Road and also planning to renew the track on the lines from Worting Junction near Basingstoke to Salisbury and Southampton.

Platform capacity at London Waterloo for commuters is also set to increase to allow for larger trains. The approaches to Waterloo are also to be overhauled. All the work is scheduled to be completed by 2019 and will make Basingstoke and Dean even better for commuters. That means Basingstoke and Deane property investment is perfect if you're looking to add a commuter town to your portfolio.

More than 500 jobs are set to be created in the Basingstoke area as a result of a £13.5million investment in major road improvement schemes. Enterprise M3, the Local Enterprise Partnership (LEP) for the M3 corridor, said it has approved the funding to accelerate economic growth in the region. Two schemes in Basingstoke have been awarded £9.9m.


Air: Southampton and Heathrow Airports are both easily reachable in around 45 minutes.Rail: Current rail services from Basingstoke are operated by South West Trains, CrossCountry and First Great Western (the fastest train from Basingstoke to London takes 44 minutes).

Road: The area is served by the A33 running to Reading, the A339 running towards Newbury and the M3 passes by on its way from London to Southampton.

Bus: A park and ride service links Basingstoke leisure park with Basing View, via the railway station, at roughly 10-minute intervals throughout the week. National Express offers direct coach services to London, Heathrow Airport and Southampton from the bus station.


Schools: The Basingstoke and Deane district accommodates 86 primary schools, 42 secondary schools and 14 independent schools.

Of the pupils in the borough eligible for Key Stage 2 Assessment 80% achieved Level 4+ in both English and Mathematics, a higher proportion than the county of Hampshire as a whole, and both the national and regional averages.

Further Education: Basingstoke has two large further education colleges: a sixth form college, Queen Mary’s College (QMC) and Basingstoke College of Technology (BCoT), combined these offer a comprehensive range of further education studies. In addition to this, the North Hampshire Hospital caters for midwife students.

Shops & Leisure

Shopping:Basingstoke is recorded as being a market site in the Domesday Book, and has held a regular Wednesday market since 1214. Festival Place shopping centre gave a huge boostto the borough when it opened in 2002. It transformed the former The Walks Shopping Centre and the New Market Square, into a wide range of shops, cafés and restaurants as well as a large multi-screen Vue cinema.Leisure:The borough is home to The Anvil and the Haymarket theatres, four nightclubs, a leisure park featuring the Aquadrome swimming pool, an ice rink, bowling alley, bingo club and aten screen

Nightlife is split between the new Festival Square, and the traditional hostelries at the Top of Town, with local area pubs and restaurants for a more leisurely evening choice.

Green Spaces:  There are 24 main areas including Eastrop Park, Glebe Gardens, Walled Garden and The War Memorial Park as well as over 130 equipped play areas around the borough.

Brett Alegre-Wood
October 19, 2016

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