Premium perfume and the odour of investment risk
Does it smell of risk
Just watching a great TV show that looks at the crash in the financial system that we have just been through. It's called "The City Uncovered" with Evan Davies and I found it a very accurate and honest account of why it all happened. In essence, they used an old trader saying to explain why it happened.
'Never let the perfume of the premium overpower the odour of the risk'.